Wednesday, 21 September 2016

Entrepreneurship team Pegasus


Final Learning Outcome- Conclusion Statements (Assignment 1)
Entrepreneurship/Entrepreneur 
  1. Entrepreneur is a person who organizes and manages any enterprise, especially a business.
  2. Characteristic of Entrepreneur are:
  1. Passion
  2. Risk Taking
  3. Perseverance
  4. Networking Abilities
  5. Open-Mindedness
  6. Innovative
  7. Competitive Spirit
  8. Planning Abilities
  9. Money Management
  10. Strong Leadership Qualities
  11. Organization
  1. Entrepreneurship is the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit.
  2. The Importance of Entrepreneurship are:
  1. Creates Job Opportunities
  2. Contribute to Economic Growth
  3. Introduce New Technologies in the Market

  4. Improving Standards of Living

  5. Means of Economic Development

  6. Reduce Imports and Promote Exports
Brand/Branding
  1. A brand is the idea or image of a specific product or service that consumers connect with, by identifying name, logo, slogan and the design of company who owns the idea.
  2. Branding is when the idea or image is identified with a certain service or product when there are many other companies offering the same service or product.
  3. Benefits of a Branding are:
  1. Creating Difference
  2. Promotes recognition
  3. Consumer Loyalty
  4. Adding Value
  5. Profitability
  6. Extensions
  7. Growth
Branding of New Digital Company
  1. Characteristics of Good Logo are:
  1. Simple
  2. Memorable

  3. Timeless

  4. Versatile
  1. Types of Logo:
  1. Symbol/ Icon Logo
  2. Word Mark Logo
  3. Letter Mark Logo
  4. Abstract Logo
  5. Descriptive Logo
  6. Typographic Logo
Naming of Digital Company
  1. Types of Naming
  1. Owner-Name
  2. Coined-Name
  3. Abbreviated-Name
  4. Initial-Name
  5. Descriptive-Name
  6. Country/City/Town
  7. Work Place
  8. Living Being/Species-Name
  9. Food & Beverage
  10. Mythological
  11. Famous Person
Final Project - Creativity: Phase 1 – Naming Digital Animation Company
Types of Naming
  1. Owner-Name
  1. Lam &Chi & Son Sdn. Bhd.
  2. Chling& Am & Son Sdn. Bhd.
  3. Fredrickson & Haslam & Chi Sdn. Bhd.
  4. Am & Son & Cling Sdn. Bhd.
  5. Son & Am & Yin Sdn. Bhd.
  1. Coined-Name
  1. ChemisReac Animation Sdn. Bhd.
  2. Digital Skyation Studio Sdn .Bhd.
  3. Inspiream Studio Sdn. Bhd.
  4. D.A Fantacii Sdn. Bhd
  5. Abbasy Studio Sdn. Bhd.
  1. Abbreviated-Name
  1. FANTIA (Fantasy Ideal Animation Sdn. Bhd.)
  2. UNIX (Unique Imaginaxy Animaxion Sdn. Bhd.)
  3. DYION (Dynamism Interactive Animation Sdn. Bhd.)
  4. DALIF (Digital Dreamlike Draft Sdn.Bhd.)
  5. CAS (ClingAmSon Sdn. Bhd.)
  1. Initial-Name
  1. DSS (Digital Skyation Studio Sdn. Bhd.)
  2. UIA (Unique Imaginaxy Animaxion Sdn .Bhd.)
  3. DFA (Digital Factory Animation Sdn. Bhd.)
  4. KEAS (Kaleidoscope 3D Animation Studio Sdn. Bhd.)
  5. AS (Abbasy Studio Sdn. Bhd.)
  1. Descriptive-Name
  1. Sensta Digital Animation Sdn. Bhd.
  2. Digital Moving Picture Sdn. Bhd.
  3. Digital Graphic Motion Sdn. Bhd.
  4. Kaleidoscope 3D Animation Studio Sdn. Bhd.
  5. Rei 2D Animation Studio Sdn. Bhd.
  1. Country/City/Town
  1. Miri Animation Sdn. Bhd.
  2. Canada Animation Sdn. Bhd.
  3. Selangor D A Sdn. Bhd.
  4. Kuching Sdn. Bhd.
  5. Taipei Sdn. Bhd.
  1. Work Place
  1. Digital Factory Animation Sdn. Bhd.
  2. Study Hall Studio Sdn. Bhd.
  3. Workshop Animation Sdn. Bhd.
  4. Gallery Sdn. Bhd.
  5. Café Sdn. Bhd.
  1. Living Being/Species-Name
  1. AnimAnt Sdn. Bhd.
  2. BubbleBee Animation Sdn. Bhd.
  3. Ocelot Sdn. Bhd.
  4. Hummingbird Animation Sdn. Bhd.
  5. Monarch Butterfly Sdn. Bhd.
  1. Food & Beverage
  1. Mocha Studio Sdn. Bhd.
  2. SunDoughnut Animation Sdn. Bhd.
  3. D.A Espresso Sdn. Bhd.
  4. Dorayaki Sdn. Bhd.
  5. Lemon Ice Animation Sdn. Bhd.
  1. Mythological
  1. Pegasus Animation Sdn. Bhd. (Symbol of power and speed as well as imagination)
  2. D.A Muses Sdn. Bhd. (God of Creativity)
  3. Dionysus Animation Sdn. Bhd. (God of fertility/ wine, considered a patron of the arts)
  4. Zelus Sdn. Bhd. (The personification of emulation, zeal and dedication)
  5. Andromeda Animation Sdn. Bhd.
  1. Famous Person
  1. Hayao Animation Sdn. Bhd (Hayao Miyazaki)
  2. Chuck Animation Sdn. Bhd (Chuck Jones)
  3. Friz Sdn. Bhd (Friz Freleng)
  4. D.A Fleischer Sdn. Bhd. ( Max Fleischer)
  5. Hillenburg Sdn. Bhd. (Stephen Hillenburg)
Final Project - Creativity: Phase 2 – Naming Digital Animation Company
  1. Son & Am & Yin Sdn. Bhd.
  2. ChemisReac Animation Sdn. Bhd.
  3. FANTIA (Fantasy Ideal Animation Sdn. Bhd.)
  4. DFA (Digital Factory Animation Sdn. Bhd.)
  5. Digital Graphic Motion Sdn. Bhd.
  6. Selangor D A Sdn. Bhd.
  7. Cafe Sdn. Bhd.
  8. Monarch Butterfly Sdn. Bhd.
  9. SunDoughnut Animation Sdn. Bhd.
  10. Pegasus Animation Sdn. Bhd.
  11. Chuck Animation Sdn. Bhd (Chuck Jones)
Final Project - Creativity: Phase 3 – Selected Company Name – Business Strategy
Selected Company: Pegasus Animation Sdn. Bhd.


  1. Rationale
  1. -We choose Pegasus because we want to represent our free-working-spirits in the Pegasus’s soaring wings. The Pegasus is strong and powerful, it represent our strong-will, strong-heart and strong-enthusiasm.
  1. Vision
  1. -To be one of the worldwide most customer centric company and to create something unexpected that will leave emotional impacts when people watch it.
  1. Mission
  1. -To create quality animation movies, series and films which is unique, unexpected and mind twisting that could stir people hearts.
  2. Fostering a culture that embraces creativity, innovation and fun.
  1. Business Objective
  1. -Create and produce our very own animation movies, series and films with fascinating ideas and become one of the world’s leading company in providing quality entertainments for everyone.
  2. Combine technologies, talents and skills to create high quality and memorable animations that appeals to audience.
Final Project - Creativity: Phase 4 – Logo Ideas (Creativity)
  1. 1.Son & Am & Yin Sdn. Bhd.
1.1

  2. 2.ChemisReac Animation Sdn. Bhd.
2.1


  • 3.FANTIA (Fantasy Ideal Animation Sdn. Bhd.)
      • 3.1

      1. 4.DFA (Digital Factory Animation Sdn. Bhd.)
      4.1







      4.2
      5.Digital GraphicMOtion Sdn.Bhd
      5.1
      5.2

      6.Selangor D A Sdn.Bhd.                                                                                                                          

      6.1
      7.Cafe Sdn.Bhd.
      7.1
       Typography
      1.1
      1.2
      1.3
      1.4
      1.5


      Final Project - Creativity: Phase 6 – Pegasus Animation Sdn. Bhd.
       – Company Stationery
      1. 2.Name Card

      1. 3.Small Envelope
      1. 4.Big Envelope
      1. 5.Letter Head







       Final Project - Creativity: Phase 12 - Final Learning Outcome – Conclusions Statements
      Company Stationery – Corporate Identity System (CSI)

      We Learnt that:
      1. -Corporate is very important for a company
      2. Name cards typically consist of a person's name, e-mail address, phone number, website, and company name.
      3. Window on the envelope is used to make the sending address printed on the letter visible, saving the sender from having to duplicate the address on the envelope itself
      4. Letterhead consists of a name and an address, and a logo or corporate design, and sometimes a background pattern.
      5. Consistency in company stationery design is important to leave impact and helps in company's image development.
      Company Webpage Design
      We Learnt that:
      1. Webpage design have to be tidy, also readable, because is an international web for all over the world.
      2. Common webpage purposes is to:
      1. Build your brand
      2. Provide product information to drive local sales 
      3. Sell advertising
      4. Sell products or services directly over the Internet. 
      5. Save money
      1. Layout arrangement is important in a webpage design to make the site user-friendly, functional and make it look attractive for customers to stay on the site.
      2. When designing webpage layout, we have to consider about the balance, proportion, sequence, emphasis and unity of all cohesive elements.
      3.                                                             Back Cover
      5.                                                                       Contact us
      7.                                                                    In Production
                                                                                                       








      Final Project - Research: Phase 7 – Name Card, Envelope, Letterhead and Consistency
      Name Card
      Name card, also known as business card is a card that displays contact information for an individual employed by a company. Name cards typically include a person's name, e-mail address, phone number, website, and company name. They are often used at networking and corporate events to provide other individuals with an easy source for retrieving contact information. The standard size of name card is 5.4cm x 8.5cm.
      Examples of Name Card


      Envelope
      An envelope is a common packaging item, usually made of thin flat material. It is designed to contain a flat object, such as a letter or card.
      Window Envelopes
      Window envelopes have a hole cut in the front side that allows the paper within to be seen. They are generally arranged so that the sending address printed on the letter is visible, saving the sender from having to duplicate the address on the envelope itself. The window is normally covered with a transparent or translucent film to protect the letter inside.

      Size of Envelopes


      Letterhead
      A letterhead is the heading at the top of a sheet of letter paper. That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern.
      Examples of Letterheads

      Consistency of Company Staionery
      Company stationery plays an important role in overall branding and corporate image of an organization. It is the direct representative in front of potential customers and general public creating a level of understanding for them. These stationary items include letterhead, name card, envelope, post card, brochures, poster, and flyers. Together they create an impact and helps in company's image development. Company stationery must be consistent in the design. Consistency is the key for making a striking visual impact for the company products or services.

        Examples of Consistent Company Stationery


        Final Project - Creativity: Phase 8 – Finished Artwork (FA)
        Name Card
        1. President
        Staff 1

        Staff 2


        1. Small Envelope



         Big Envelope
        Letterhead
        Company Stationery

        Final Project - Research: Phase 9 – Webpage Design
        Webpage design means planning, creation and updating of websites, Website design also involves information architecture, website structure, user interface, navigation ergonomics, website layout, colours, contrasts, fonts and imagery as well as icons design.
        Common Webpage Purposes
        1. Build your brand
        1. Create an online brochure that will help potential clients, customers, and partners learn about your company and look at it in a favourable light. You’re trying to enhance your brand or organization image. You want people to know who you are, what you do, where to find you, and how to contact you.
        1. Provide product information to drive local sales 
        1. Provide information for your products and services at dealer locations. Many manufacturers don’t sell on their sites, but point people to retailers who carry their products.
        1. Sell advertising
        1. A few sites are designed to sell advertising — Yahoo!, Google, and other portal sites are examples. But these days, there’s far too much advertising space and not nearly enough money to fill it all.
        1. Sell products or services directly over the Internet. 
        1. You want to conduct e-commerce and sell to a national or international market. You’ll have some kind of ordering system for one or more products, or perhaps an extensive online catalogue. You may offer an online service that can be delivered over the Internet or that can be initiated online.
        1. Save money
        1. Companies have used the Internet to save billions of dollars. Taking orders online with real-time credit card authorization saves paying call centre operators and cuts entry errors. Online catalogue save lots in paper, printing, and distribution costs. Online FAQs and knowledge bases cut the number of customer service personnel you need.
        Final Project - Creativity: Phase 10 – Webpage Layout Concept
        Home Page




















































                                                                                          

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